It’s All About Evolution, Stupid

New York Times opens eyes and educates this morning:

Why does a diploma from Harvard cost $100,000 more than a similar piece of paper from City College? Why might a BMW cost $25,000 more than a Subaru WRX with equally fast acceleration? Why do “sophisticated” consumers demand 16-gigabyte iPhones and “fair trade” coffee from Starbucks?

Because then you are so much better than the others around you? Sort of. Continue reading